from $1,100 a year to over $2,400 per year. that's because of obama care. >> no one has launched a big pr campaign to get these people signed up because of the problems with the federal website. we are about to launch a big pr campaign. and that, i think, is going to persuade a lot of people. >> now, as part of that pr campaign, as mr. emanuel calls it, today the white house is trying to tout the fact that medicaid is being expanded all around the country to get millions of people who don't have insurance right now covered. of course, that means taxpayers kicking in the money to cover these folks. the question is going to be whether or not the math adds up in the end. whether you can get enough young, healthy people to sign up for the law in order to help pay for all these millions of folks coming in who did not have insurance before, gretchen. >> that's a catch. as well white house officials are launching a campaign, they did last week, to sell the benefits of obama care to the american public. but what's the new message today